Netzfest

As a free and inclusive outdoor event Netzfest brings together a diverse public debating digital topics within a playful setting. With the design we addressed one digital topic directly, namely the topic of privacy. In order to advertise the current edition we used photos taken at last year's event only covering everyone's faces with huge smileys (the protagonists were asked for permission nevertheless). On posters and billboards the smileys soon infiltrated the streets of Berlin and on site they had a comeback and were especially enjoyed by the kids 🙂